Aesthetic advertising, done by the book.
Cosmetic surgery is one of the most regulated verticals in performance marketing. We treat that as a feature, not a friction. This page documents how we approach Meta’s ad policy for cosmetic procedures, HIPAA-aware practices, patient content, and the substantiation of every claim we make in your campaigns.
We run within Meta's policy on cosmetic procedures.
Meta restricts how cosmetic surgery and weight-loss advertisers can target, what imagery they can use, and what claims they can make. We follow that policy on every campaign without exception.
Practically, this means:
- No before/after imagery that suggests unrealistic or guaranteed results.
- No body-part focus that implies a person's existing appearance is undesirable.
- No targeting any user under 18, regardless of geography.
- Procedure references in ad copy include the appropriate disclosure that individual results vary.
- No outcome guarantees in headlines, thumbnails, or video hooks.
- Surgeon credentials are accurately represented; no implied comparisons against other providers.
Protected health information stays inside the practice.
We treat patient privacy as a campaign-level constraint, not an afterthought. PHI does not enter our creative pipeline.
- No PHI in ad creative, captions, dashboards, or shared reports.
- Patient testimonials require written, HIPAA-compliant authorization on file before any creative use.
- Practice performance data we share back is aggregated and anonymized at the patient level.
- If a clinic partner needs us to handle PHI directly, we sign a Business Associate Agreement before any data exchange.
Every subject on camera signs a release before the shoot.
Our on-site capture days produce months of creative. The releases protect the practice, the subjects, and us, and they're a precondition for the camera being on.
- Surgeons, staff, and models sign a standard media release.
- Patient appearance requires both a media release and a separate HIPAA-compliant authorization covering any clinical context shown or discussed.
- We never use a patient's likeness for marketing without explicit, written consent on file.
- Patients can withdraw consent at any time; we pull the relevant assets from active circulation within 7 business days.
If we can't substantiate it, we don't say it.
Every performance claim we make on behalf of a partner is backed by documented practice data. Every clinical claim we run in copy is sourced from peer-reviewed literature or the partner's own protocols.
- "Best surgeon" / "leading clinic" / "#1" language: not used.
- Pricing claims and special offers are reviewed against current state board and federal advertising standards before launch.
- Testimonials are real, attributed where permitted, and on file with documented consent.
- Recovery time, downtime, and safety statements reflect the specific procedure and provider, not generic averages.
Compliance is a two-way agreement.
We do the policy work on the campaign side. Clinic partners are responsible for the underlying clinical truth of what we're advertising.
- Procedure descriptions, recovery windows, and pricing brackets come from the practice and are reviewed by us against Meta and Google policy before going live.
- Any change in licensure, certification, or medical staff that affects active creative must be communicated to us within 5 business days so we can pull or update assets.
- If a campaign brief asks for copy or imagery we can't run within policy, we'll flag it before spending a dollar.
Questions about how we’d handle a specific procedure, campaign type, or patient-content scenario? Email support@clinicads.com.
Last updated: May 2026.