ElytraPartners
SurgeryMed Spa
PLASTIC SURGERY ACQUISITION

Growth partners for plastic surgery practices focused on booked procedures, not lead volume.

Paid media, creative systems, tracking infrastructure, and media production built for board-certified plastic surgeons, measured by booked consults, procedure mix, and revenue.

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HIPAA Compliance
$4.2M+ booked case revenue generatedActive campaigns across US + CanadaMeasured on booked consults, not raw leads

30 minutes. No deck. No commitment.

$30–80K
Monthly revenue lift, first 90 days
5–10x
ROAS on $5–10K monthly ad spend
<90 days
To measurable booked-procedure lift
$80–150
Typical cost per booked consult

All figures shown are agency averages, not guarantees.

FIVE LAYERS · ONE ENGAGEMENT

The full-funnel system.

SEO, organic content, paid social, paid search, and patient conversion, operated as one engagement so each layer feeds the next.

01

SEO

  • Local-pack rankings for booked-procedure terms
  • Procedure-specific landing pages
  • Citation building + GBP optimization
02

CONTENT ROADMAP

  • Instagram, Facebook, TikTok cadence
  • Cuts from media-day footage
  • 3–5 platform-native posts / week
03

META TARGETING

  • Demographic + interest layer architecture
  • Lookalikes off booked-consult source data
  • Retargeting windows tuned per procedure
04

GOOGLE ADS

  • Search + Performance Max campaigns
  • High-intent capture at booking time
  • Branded protection + competitor coverage
05

PATIENT CONVERSION

  • Go High Level integration + optimization
  • Speed-to-lead response under 60 seconds
  • Consult booking + automated reminder sequences
  • No-show recovery + patient database reactivation
Top to bottom, ownedOne team. One report.
WHO WE SERVE

Built for aesthetic medicine.

One acquisition system, tuned to the economics of each practice type.

Cosmetic Surgery Marketing

Acquisition systems measured by booked procedures.

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Board-certified surgeon in the operating room

Plastic Surgery Marketing

Growth infrastructure for board-certified practices.

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Aesthetic injectable treatment at a med spa

Med Spa Marketing

Membership and retention engines for med spas.

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ACQUISITION SYSTEM

Four systems. One acquisition engine.

Paid media, content production, organic distribution, and measurement infrastructure operated as a single system, built around booked procedures.

Built for plastic surgery practices
01Service line

Paid Media

Acquire higher-intent consults for procedures that actually drive revenue.

Meta and Google operated as an acquisition system, not a campaign roster. Audiences mapped by procedure intent, bidding tuned to booked outcomes.

  • Procedure-intent audience architecture
  • Local-intent search structure
  • Daily bid + budget management
  • Optimized to booked consults, not form fills
11xAvg. ROAS
Sponsored Instagram ad creative on a phone
02Service line

Media Days

Monthly media production built around the procedures, people, and proof your campaigns need.

On-site shoot days that produce months of compliant creative, refreshed continuously to keep performance from decaying.

  • Reusable procedure creative
  • Patient stories (with releases)
  • Surgeon + facility B-roll
  • Long-tail creative refresh queue
120+Assets per shoot
Practice team on a media production day
03Service line

Organic Social

A consistent organic presence that reinforces paid demand and shortens consult conversion time.

Weekly scheduled drops on the platforms your patients actually use, built from the same footage your ads run on.

  • Instagram, Facebook, TikTok cadence
  • Cuts from media-day production
  • Procedure-education + culture posts
  • 3–5 platform-native posts / week
3–5Posts / week
Surgeon-led educational social post
04Service line

Tracking & Intake

Tracking infrastructure built around booked procedures, not lead volume.

Measurement that maps every campaign back to revenue, and a weekly feedback loop with your front desk so quality stays high.

  • Call tracking
  • CRM attribution
  • Booked consult reporting
  • Weekly intake feedback loops
  • Cost per booked consult reporting
  • Show-rate visibility
$48–180Booked consult range
Pipeline
last 30 daysLive
25%Booked
$3.93K
Booked revenue
$118
Cost / consult
Visits
12.4K
Inquiries
1,840
Consults
318
Booked
127
Four systems, one team, one reportNo à la carte. No outsourcing. No silos.
CREATIVE BANK

The creative your practice runs on. Refreshed monthly.

Campaign performance decays when creative stays static. Every campaign runs from a rotating bank of compliant creative refreshed monthly from media-day production.

120+ assets / shootMonthly refreshPolicy-checked
REPORTING

Every dollar mapped to a booked procedure.

One live dashboard ties ad spend to pipeline, close rate, and revenue — so you see cost per booked consult and client revenue generated, not vanity lead counts.

▦Dashboard
Opportunity: All pipelines▾
Opportunity: All pipelines▾
Conversion: All…▾
● LIVEROAS 11x
14
  • Open – 7
  • Abandoned – 3
  • Won – 4
PIPELINE REVENUE
Won$32.8K
Abandoned$15.2K
Open$68.3K
Total pipeline
$68,320
WON REVENUE
48%
close rate
$32,794 won
Funnel
Plastic Surgery Pipeline▾
CUMULATIVENEXT STEP
New Lead $68.3K100%100%
Contacted $58.1K85%85%
Qualified $49.2K72%85%
Consult Booked60%83%
Proposal Sent48%80%
Negotiation36%75%
Won $32.8K48%100%
Stage distribution
Plastic Surgery Pipeline▾
14
  • New Lead$68.3K(48%) – 7
  • Contacted$0(0%) – 0
  • Qualified$9.8K(25%) – 1
  • Consult Bkd$0(0%) – 0
  • Won$32.8K(48%) – 4
  • Abandoned$15.2K(0%) – 3
Ad spend
$12,000
Client revenue gen.
$132,000

Sample partner dashboard. Numbers are illustrative for demo purposes.

PROCESS

A four-step engagement. Three weeks to live.

No three-month onboarding. No fifteen-person kickoff call. We start by understanding your case mix and your front-desk reality, then build the measurement and creative system that goes live in your third week.

  1. 01

    Audit & strategy

    Week 1

    We pull six months of your ad spend, case mix, and intake numbers. Map the current funnel. Find the leak. Output: a one-page model showing what a $10–25k case can cost to acquire and what the campaign math needs to look like to hit it.

  2. 02

    Measurement & compliance setup

    Week 1–2

    Conversions API. Server-side GTM. Call tracking. Booked-consult webhook into Meta. Compliant landing pages stood up per procedure. HIPAA-aware infrastructure built before any campaign goes live.

  3. 03

    Media day & creative production

    Week 2–3

    Two days on-site at your practice. Surgeon, staff, facility, procedures (where compliant), and patient stories (with releases). Edited into a creative system: static, video, UGC-style — assets your ads will run on for months.

  4. 04

    Launch & optimize

    Week 3+

    Campaigns go live. Daily bid + budget management. Weekly creative refresh. Monthly read on booked surgeries, case mix, and revenue attributable to channel. You see the dashboard before we do.

3 weeks
From kickoff to live
120+
Creative assets per shoot
<24h
Slack response window
OBJECTIONS, HANDLED

How are you different from the partner I just fired?

  • How do I know you’ll move booked procedures, not just form fills?

    The contract is written that way. Reporting and pricing both tie to revenue attributable to channel, not impressions, not leads, not CPL. If the calendar doesn’t fill, we don’t get paid the back half.

  • My case value is $15k+. Does the math scale?

    Yes, and it gets more favorable. Higher case values let us bid confidently, hold quality higher, and ignore the cheap-lead trap.

  • What about Meta’s medical-ad restrictions and account bans?

    Ads run in your Business Manager, so your account history, pixel data, and audiences stay yours. We handle compliance review on every creative before launch, keep compliant variants in rotation, and queue replacements before policy hits, so a flag never costs you a week of spend.

  • How long until I see results?

    First booked consults typically land inside week 2. Steady-state lands around day 60–90, once we’re past the learning phase.

  • Are we locked in?

    90-day initial term, enough to get through learning and produce real data. Month-to-month after that.
CLOSE

Ready to grow? Let’s align.

30 minutes. No deck. An honest look at where your funnel leaks. If we can’t move the number, we’ll say so.

Book your strategy call

Booked instantly, confirmed within 24 hours